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A Vegan Meal Kit Service that makes you feel at home!
Moodboard
Vegans
Flexitarians
Students
(Living Away From Home)
WHAT MAKES COOK IT UP , COOK IT UP?
Brand Keywords
Quality and
Sustainability
Fresh and
Convenient
Comfort and
Happiness
MISSION
To bring the heart of home-cooked meals into modern lives through delicious, plant-based ready-to-eat meal kits.
VISION
To be the leading provider of authentic, plant-based culinary experiences that connect people to their roots and inspire healthy, sustainable living.
PURPOSE
To nourish bodies and souls with the comfort of homemade food, reimagined for a plant-based world, while preserving culinary traditions and promoting sustainable practices.
HOW WE SPEAK
Tone and Voice
Authentic
Engaging
Bold
Warm
Nostalgic
Comforting
WHAT WE WANT
FOR YOU
Ease
Convenience
Homelines
Ideations for the Logo
Visual identity
Primary Colours
Secondary Colours
A Clean, Straight and Bold Font with clean lines and geometric structure reflect the brand’s modern and dynamic appeal.
Main Logo
Secondary Logo
The plane signifying easy to make and the swift and fast delivery service.
The paper bag signifying
delivery convenience and sustainability.
The colours signifying Plant-based
(vegan) meals.
The orange part or the logo giving away the slight touch of homliness to the meals.
Favicon
Typography
cook it up
Agharti
Vegan Meal Kit
Author
Elements
Wholesome Meals, Happy Feels
FOR WHOM
Duration - 2 Weeks
Branding and Identity
Cook it up is more than just a Meal Service ; it is designed to bring the heart of home cooked meals into modern lives. Our mission is to deliver delicious, plant based ready to eat meal kits that nourish both body and soul. We are committed to preserving culinary traditions while promoting sustainable living.
Busy Professionals
Target Audience
Environmentally Consious
BRANDING AND IDENTITY
Market Analysis
Amy’s Kitchen
Veestro
already exist?
Reducing waste
Reducing Waste
Ready to Eat
Eco- Friendly Packaging
Nutritious and Healthy
True Story
Green Chef
Purple Carrot
Wakao Foods
MORE
PROJECTS
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